Tags in Spencer are used to categorize users based on specific criteria, making it easier to target groups for communication. This can be done automatically via the user sync. Or you can add it manually to a user’s profile.
Add a tag automatically via the user sync
The designated column to add tags to someone’s profile is called “tags_en”. This only needs to be added in the default language of your backoffice so tags_nl in case your default language is set to Dutch.
There you fill in the external ID of the tag, followed by a : and the name of the tag in the corresponding language. E.g. mkt:marketing.
If you want to add more than one tag, separate them with a comma.
The order of the tags should be the same for every language column.
Add a tag manually via a user’s profile
Go to User management > Users.
Search for the user that you want to give a tag.
Click on the user’s name to open the profile.
Scroll down to the Tags section of the profile.
Start typing the name of the tag you want to add. After adding 3 letters, you will get
a dropdown menu with tags to choose from. Click on the tag you want to add.
If you don’t know what tags you can add, click “List” to see the list.
If you haven’t yet added the tag to the tags overview, click “Add Tag” to create it.
Save the changes by clicking “Update” or “Update and close”.
